Biggest Recent Collabs of The Industry & What They Mean For The Future
The year 2022 is off to an exciting start, with new and unique power collabs. Many designers and fashion houses have come to terms with the fact that they must unite in order to maintain their legacy. Branding together is not just a survival method, it’s an evolution in fashion’s future time line.
Photo Courtesy of Reebok / Josh Fogel Photography
Cardi B x Reebok
This collab is one that actually released right at the end of 2021, but still continues to sell. Everyone knows the Grammy award winning female rapper Cardi B and Reebok, a very popular sports brand throughout the world. When two such highly regarded mainstream symbols collide, there’s no turning back. Right now. the collection is red hot with metallic leather Reeboks in soft pastel and neutral shades. The clothing is sexy too, with bathrobes, two-piece satin jogger sets, legging sets, and rib fitted skirts. Cardi B’s large fan base and the even bigger Reebok fan base is drooling over this unique and sleek collab. The Cardi B x Reebok collection is available now, while supplies last.
Kaws x The Northface
This collab had a nice buzz towards the end of 2021. It’s actually an extension of the KAWS HOLIDAY installation collection and a highly anticipated merger of two well-know streetwear brands. At first, the collection was to consists only of a few mountain jacket style outerwear with limited colorways. However, due to their eager following, it now includes hypnotic multicolored nuptse jackets, fleeces, tracksuits, tees, beanies, utility pants, and bags. Overall, the public has received this collection with great enthusiasm. The official release for the “KAWS XX” collection will be February 2022.
Yeezy x Gap x Balenciaga
This collab is a master piece in the making. Not just because of superstar rap icon Kanye (YE), but also because of Demna, the head designer for Belenciaga. Their most recent project “Yeezy Gap Engineered by Balenciaga,” was a collaboration contracted 10 years ago, but officially announced in June 2020. The power of this collab is evident; it’s demand is extremely high, despite no official details of the collection having been announced other than a few photos featuring button-less puffer jackets. According to Demna, the collection is supposed to provide “utilitarian fashion for all.”
Prada x Adidas
Prada is one of the most highly regarded Luxury brands in the world, and well, Adidas is simply… iconic. This shoe collab highlights the Forum Lo’s (an 80’s silhouette that has become a staple in the Adidas line). Rapper ASAP Rocky has already featured a few photos on his Instagram. The shoes, along with the 21 piece collection, has a solid colorway: clean egg-shell white and black featured on jogger sets, hoodies, backpacks, hats, and bags. Another plus is Adidas’s approach to sustainability by using a textile called Re-Nylon. It’s a ground breaking material crafted from recycled plastic collected from ocean waste which is a move that’s considerate of the current state of the environment—it’s a statement. The Adidas X Prada Re-Nylon is available January 13, 2022.
Which of these brand collabs is your personal favorite? Did I miss some worthy collabs? Comment down below, that’s talk about it.
